Most unique, however, is that while all 40 shades boast the same composition overall, no one hue has the exact same formula. Some silicones are good and some are not, but Luminous Silk really trailblazed the silicon and oil emulsion." But now, for instance, we are changing certain silicones and making them more compliant with the guidelines of today's world. "And while now we don't necessarily think of silicones positively, at the time, it was revolutionizing what was happening in makeup. "Luminous Silk was the first silicon and oil hybrid foundation brought to the market," he says. While Luminous Silk remains a fan-favorite, Lundin reveals that changes are still being made to the formula to this day. Those often make dark shades go gray and ashy quicker, and that wasn't what we wanted." Part of the key for that is that we didn't use white opaque fillers. "Luminous Silk doesn't have volatile ingredients," Lundin says. How your complexion looks upon application is how it will look upon removal. Unlike most foundations on the market, the long-wearing 40 shades don't oxidize or change colors as the day goes by. In addition, it had to have a buildable coverage."
LUMINOUS SILK FOUNDATION SKIN
"We created a portfolio for what would be the perfect one-size-fits-all foundation that also had a skin care base and would fit all skin types. He always says that if the skin doesn't look good, nothing looks good." With that in mind, it took a whopping 10 years - and thousands of trials - to finally master the formulation. Giorgio Armani has always obsessed with skin. "So when conceptualizing Luminous Silk, we thought about how we could create one product that works for everybody that creates luminous, natural skin. "In the '90s when they tried to create complexion makeup, it was always very heavy and created with tons of different products," Johan Lundin, Armani Beauty Product Innovation Director, tells TZR. Īnd while there are very few beauty products that withstand the test of time - two decades, to be exact - Luminous Silk is further proof that anything Armani does is destined to be timeless. Kim Kardashian has also been a Luminous Silk obsessive for years, mentioning the foundation by name as her must-have complexion product in an interview with Into The Glossin 2015. Since its March 2000 launch, Luminous Silk has also garnered the adoration of everyday beauty lovers and celebrities alike with fans such as Cate Blanchett and Cynthia Erivo, just to name a few. 3-selling foundation in the country that year, trailing only slimly behind formulas by Anastasia Beverly Hills and Fenty Beauty. According to a 2019 end-of-year study conducted by Cherry Pick, Luminous Silk was the No. For context, that's two bottles every three minutes. The fan-favorite foundation sells 1,000 bottles each day just in the United States alone, according to a brand spokesperson. Enter Giorgio Armani Beauty's Luminous Silk Foundation, a game-changing formula that set the tone for makeup, emulating glowy skin rather than porcelain. But even then, with the world obsessed with imitating their favorite Spice Girl, Giorgio Armani Beauty was trailblazing the dewy finish. Instead, complexion products were applied with a heavy hand, eyeshadows were bright and unblended, and we won't even get into the pencil-thin eyebrows. Twenty years ago, you'd probably be hard-pressed to find the barely-there, no-makeup makeup looks that seem to be taking over right now.
Find the story behind the brand’s best-selling base below. This month's focus is on the luxury favorite Armani Beauty Luminous Silk Foundation. In these monthly features, you'll hear straight from the brands about the fascinating history of how one extra-special piece exceeded expectations and became a forever product.
LUMINOUS SILK FOUNDATION SERIES
The Climb is our series that highlights a top-selling item from brands both established and buzzworthy.
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